NellyRodi / Nelly Rodi

In collaboration with École des Mines de Paris, we’ve developed an AI tool that analyzes and reveals color trends across brand collections.

We used it to visualize how SAINT LAURENT Menswear’s identity evolves through color.

Diversification isn’t easy and it only works when it makes sense to consumers.

The most successful diversification strategies aren’t built on trends but on assets brands already own... and consumers already recognize.

Here are 3 pillars brands can leverage to de-risk diversification and increase their chances of success!

Dive deeper into color with our trend books! 🐠