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Visual merchandising isn’t just about making stores look good. It’s about understanding why customers behave the way they do — and designing with intention.

If you work in VM (or alongside VM teams), mastering the theory behind customer flow, sightlines and decision points changes everything.

This is the difference between following guidelines and thinking strategically.
Inspired by the expert insights of Katy Trodd, we break down some of the key principles explored in her latest article.

👉Read the full piece at IWD Magazine.

Why Visual Merchandising Theory Is So Important Discover why visual merchandising theory is essential for strategic retail success, blending creativity with psychology to enhance customer engagement and drive sales.

[Five Companies Redefining VM’s Sustainability Brief ♻️]

Visual Merchandising is evolving. Sustainability is no longer a “nice to have” — it’s becoming the new standard behind high-performing retail experiences.

Here we’re sharing the most useful part upfront:
👉 the 6 key takeaways shaping VM’s new sustainability playbook.

Want to see how this plays out in real life?
Discover the 5 companies leading the shift in the full article by on IWD Magazine.

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What does clarity look like in retail? For The Foschini Group, it looks like billions in value. 💎

A big thank you to JP Craucamp for sitting down with us to share his team's incredible journey with IWD!

His team now makes faster, smarter merchandising decisions—and the results speak for themselves: 68% denim growth, record-breaking seasons, and total operational agility.

Curious how IWD creates this kind of impact? Check out the full interview at IWD Magazine.

Clarity that Pays: How The Foschini Group Leveraged IWD to Unlock Billions in Value The ascension of the second-hand market within retail not only underscores evolving consumer values but also challenges traditional retail.

Even the most creative minds need a spark. We asked eight retail professionals how they stay inspired through endless launches, campaigns, and trends. Their answers reveal the surprising mix of art, data, and real life behind great ideas.

➡️ Discover what fuels their creativity.

How Top Visual Merchandisers Stay Inspired and Ready for 2026 Discover the multifaceted world of merchandising, from retail to e-commerce to visual strategies, with insights from top industry experts. Explore its evolution and future trends.

Real estate can make or break a retail business—but even the perfect location isn’t always enough.

Katy Trodd shows how brands like Perfect Moment, Calendar Club UK, Havaianas, and Happy Socks tackle seasonal products, short-term leases, and more.

Read the full story:

Changing spaces: How to make retail spaces work for seasonal brands Discover how seasonal brands use pop-ups, shop-in-shops, and flexible leases to maximize retail space and stay profitable year-round.