Sopexa

How can Pineau des Charentes become a preferred choice among Belgian consumers?
 
Aperitif or dessert? Red, white, or rosé? Neat, on the rocks, or in a cocktail? Pineau adapts to every moment, every desire, every style. 💫
 
To bring this vision to life, the Hopscotch Belgium teams developed an AI-powered advertising campaign built around contrasts: personalities, aesthetics, and atmospheres that reflect the many ways Pineau can be enjoyed.
 
Making Pineau des Charentes a natural reflex for every occasion.

💡Two days in Athens to rethink the food system across Europe.

Together with 24 partners from the Plan’Eat Project, Hopscotch Benelux joined the
consortium meetings to exchange ideas and explore new ways to build a healthier,
more sustainable food system.

Over two days in Greece, stakeholders came together for discussions, collaboration,
and co-creation, sharing progress, drawing collective learnings, and shaping concrete
policy recommendations for European decision-makers.

Because changing the way we eat also means rethinking our environments, our
cultures, and our behaviours, together.

* PLAN’EAT is an applied research project that aims to: better understand how
environmental, social, cultural and individual factors affect people’s food choices and
co-design interventions to effectively reverse trends in dietary behaviour