Li-Jian Zhang

The French Open has grown from a tennis tournament into a super sports IP that generates over 400 million euros in annual revenue, drives over 300 million euros in tourism spending in Paris, and attracts billions of media exposures worldwide.

📷：Lijian ZHANG

The Roland-Garros Bird Gazette 🐦🎾

On the vibrant red clay of Roland Garros,

birds soar freely overhead.

Nadal is gone, but the birds remain,

circling, swooping, like tiny, agile airplanes.

The players serve with lightning speed,

and the birds swoop down, greedily chasing after them.

Fans come for the glory of tennis,

but leave with a gentle, framed picture—

framing those carefree, joyful figures,

preserving this beautiful moment in their minds.

The umpire shouts, "The match begins!" with an air of pride,

but the birds have already stolen the show, hopping and leaping joyfully across the court.

Humans chase after that fluffy yellow ball, but don't forget—in Paris, the birds are the stars. 🐦🎾
photography

When photographic works capture the texture and artistic conception reminiscent of watercolor paintings, this artistic effect often carries a unique poetic sense and hazy beauty.