Retailoscope
07/07/2026
in 📍Shanghai
Burberry Beauty transformed a historic villa in Shanghai into an immersive London-inspired journey, inviting visitors to experience the brand beyond its products.
The activation combined interactive games, themed rooms inspired by London, collectible stamp stations, beauty sampling and exclusive seasonal treats, encouraging guests to explore the space at their own pace before ending the experience with a limited-edition ice cream
Credits: Burberry
Nicolas REBET
06/07/2026
in 📍Saint-Tropez
Ralph Lauren expanded its presence on the French Riviera with the opening of a new boutique in Saint-Tropez, bringing together fashion, hospitality and lifestyle in a destination inspired by the Mediterranean art of living.
Located near the iconic Place des Lices, the boutique showcases the Maison's collections across two buildings designed with warm natural materials and residential-inspired interiors. At the heart of the courtyard, the brand introduced the first Ralph's Coffee truck on the French Riviera, offering signature beverages and seasonal refreshments, with plans to transform the space into Ralph's Bar in summer 2027.
Credits: Ralph Lauren
Nicolas REBET
in London, Ralph Lauren brought the spirit of Wimbledon to London with a seasonal Ralph's Coffee pop-up in Sloane Square, celebrating one of the world's most iconic sporting events through an immersive lifestyle experience.
The activation combined Ralph's signature coffee, matcha, soft serve and strawberries & cream with a curated selection of tennis-inspired products, while floral workshops, cookie decorating sessions and live Wimbledon screenings transformed the space into a vibrant summer destination.
Selected by Nicolas REBET
Credits: ralph lauren
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Paris