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Our brain creates a model according to which something exists in our mind but it doesn’t exist in the real world. A great exemple in this sense comes from a recent computer vision research under the name of the parable of the six blind men [Leordeanu, (2020), p. 35]. It states that even if in the real world everyone of the six blind men touches an elephant, each one of them sees the elephant in his mind completley different. The interpretation of the author is that just their combined perceptions could indicate the presence of the elephant, which highlights a stong need of a coocurence between the six blind mens’ perceptions. Everyone of the six blind men interpret parts of the elephant acoording to other things they have experienced before: a wall, a snake etc. [Leordeanu, (2020)] Marius Leordeanu. Unsupervised Learning in Space and Time. A Modern Approach for Computer Vision using Graph-based Techniques and Deep Neural Networks. Springer, 2020, p. 35. [photo descriprion] - Fig. 1. The parable of the six blind men and the elephant [Leordeanu, (2020), p. 35]. Original drawing by artist Cristina Lazăr. (Cristina Lazăr, Nicolae Roșia, Petru Lucaci and Marius Leordeanu, Smile Project: Deep Immersive Art with Humman – AI Interaction)

People got a lot to say about their relationship with brands, how they have been treated, and they feel good when are valued by a brand. Customer relations it's a psychological phenomenon.

Put the audience first. What do they want? As an example of this, BBC has the "Human Values Framework", a methodology that measures the success of content through the emotions it generates within audiences.

For more, listen to our DMBC Talk about Sentiment Analysis with Sanjay M Dhumieres
👉 https://www.youtube.com/watch?v=IATo8hUK-ME