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As we enter an economic downturn across , and multi-channel businesses are set to be impacted ↘️ Ecommerce businesses need to have real-time visibility over operations and the impact on their balance sheets. Data plays a key role in this, as it allows ecommerce businesses to understand where – or where not to spend their money.

Shifting focus towards leading indicators requires ecommerce businesses to tap into the metrics which tell them the most valuable information 👇

🟢 Free cash flow (FCF) – A surging FCF indicates increased earnings and a potentially longer runway, but is also a valued indication of success for investors.
🟢 Cash runway – Having a clear idea of how long a runway has left provides a reliable indicator of how much money is needed to be raised or saved and the timeline for that.
🟢 Sales-per-employee – Boosting sales with a stable or shrinking workforce shows efficiency, and a strong sales-per-employee ratio can result in far higher valuations.
🟢 Return rate – Returns are often costly – both in a monetary and time sense – and unhappy customers are less likely to return. A high return rate is often a clear sign of wider problems within the business, such as product quality, packaging quality and product listing page (PLP) accuracy.
🟢 Customer lifetime value (CLTV) – CLTV provides key insights. A declining CLTV can be a sign of a number of issues, but it can also be common amid an economic downturn due to tightened budgets.
🟢 Contribution margin – Keeping a close eye on contribution margins can help to make better, more informed decisions on where retailers can cut – or increase – costs to be more efficient and see greater returns.
🟢 Customer Acquisition Cost (CAC) Payback Period - Particularly during an economic downturn, it’s vital that any money spent has an efficient return period. This will help to grow or steady cash reserves.

Are you already feeling the effects of the European economic downturn on your business? Do you think that sales on marketplaces such as Amazon will be less affected because of the notoriety of the marketplace itself? 🧐

Read the full article by Internet retailing on

GUEST COMMENT How can ecommerce businesses navigate the economic downturn? - Internet Retailing As we enter an economic downturn across Europe, with both individual and business budgets tightening, ecommerce and multi-channel businesses are set to be impacted. These businesses are likely to see a downturn in sales and profit, as a result of minimised spending.  Following the ecommerce boom th...

⭐️ Did you already try Amazon Vine? ⭐️

With Amazon Vine, a seller submits 30 units of inventory for review, which are then shipped to specially selected Vine reviewers for free. Vine reviewers, known officially as "Vine Voices", are chosen by Amazon based on the helpfulness of their previous reviews. The benefit of Amazon Vine is clear, as you are almost guaranteed to receive 30 detailed, high-quality reviews through this program.

And here are other ways to get more reviews… 🚀

🙇‍♀️ One of the easiest ways to help ensure customers leave good reviews is to provide excellent customer service. Remember, even if a customer returns a product, they can still leave a review based on your customer service, so it is important that you try to be quick and friendly when dealing with all customer queries.

🙇 Product inserts are one of the most popular ways to encourage shoppers to leave reviews on Amazon. Amazon prohibits inserts that ask customers specifically for positive reviews and/or that try to discourage negative reviews by telling customers to contact them instead. To ensure compliance with Amazon's guidelines, it is critical that you do not solicit positive reviews or offer incentives for customers to leave you a review.

🙇‍♂️ As many as 77% of shoppers are happy to leave a product review if a business asks them to. Instead of relying on Amazon's automatic emails or Amazon's "request a review" button, you are much more likely to solicit reviews if you send out your own personalized follow-up emails.

🙌 You also may find it beneficial to periodically remind your followers to leave reviews for recent items purchased through Amazon. Remind your followers that you are trying to build a brand, and it would help you if they left honest feedback on your products.

What are your tactics for getting more product reviews?