Moca studio

Branding for Veil, a Kansas City based coffee shop (part two)

Alongside the visual identity, I worked on bringing the brand to life through a set of custom illustrations, several menus, and hand-lettered texts and titles, everything designed to feel organic, warm, and true to the spirit of the place.

I loved creating all the little pieces and seeing how they come together to make the brand feel alive. Definitely one of my favorite projects!!

logodesign artdirection creativedirection typography coffeebranding coffeedesign

Branding for Veil, a Kansas City based coffee shop (part one)

is more than just a place to grab coffee. It’s a neighborhood spot rooted in community, built around hospitality, creativity and a real commitment to quality. A place that cares.

The visual identity was designed to reflect not only great coffee, but also the atmosphere of the place: organic, creative, warm and lived-in.
Somewhere people feel welcome to slow down, connect and spend time.

I designed a custom logo, an organic and earthy color palette, thoughtful typography and graphic elements inspired by coffee culture and the energy of the space.

So happy to finally share this one !! (:

thank you for your trust, im so grateful to have been part of this amazing project 🫶🏻

logo logodesign artdirection creativedirection typography coffeebranding coffeedesign