Byroo

100 Days Of Polar Night Magic is a massive joint campaign for Visit Finland and Finnair. Five explorers from China, Japan, Korea, Germany and UK were chosen to come up to travel around Lapland for 100 days and report from their journeys.

Our buddies at SEK did the planning and design. We put the pieces together here at Byroo. Take a look and enjoy the journey!
http://www.polarnightmagic.com/

The 100 days of polar night magic Visit Finland and Finnair are organising an epic expedition that will give a select few outdoor enthusiasts the opportunity to experience the wonders and challenges of the Finnish winter in a truly unique way.

A silver Effie for Finngenerator! 1,3 million users in just 2 months convinced the Effie jury. Congrats to the customer and the folks at SEK who asked us to do the production on the project. http://www.visitfinland.com/campaigns/finngenerator/public/en

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