MultiLink Consulting

Editorial Commentary:
When some Western and Egyptian-linked media repeat the same storyline, Ethiopians have every right to question the timing, intent, and coordination. Selective narratives aimed at discrediting Ethiopia are not objective journalism. Our choice is clear: ballots, not bullets.

እኛ ኢትዮጵያውያን መሪዎቻችን በነፃነት የመምረጥ መብት አለን፤ ምንም እንኳን የምርጫ ሂደታችን ፍፁም ባይሆንም ይህ መብት ደግሞ በሁሉም ዘንድ — በሀገር ውስጥ ባሉ አካላት፣ በውጭ ሚዲያዎች እና በውጭ የፖለቲካ ፍላጎቶች ጭምር — ሊከበር ይገባል።
መልእክታችን ቀላል እና ቀጥተኛ ነው፡ ይህም በምርጫ ካርድ እንጂ በጥይት አይደለም። የኢትዮጵያ የወደፊት ዕጣ ፈንታ በውጭ አገር የኤዲቶሪያል ጽሑፎች አይጻፍም። የሚወሰነውም በራሳቸው በኢትዮጵያውያን ሰላማዊ ተሳትፎ፣ ውይይት፣ ተቋማት እና በምርጫ ሳጥኑ አማካኝነት ብቻ ነው

The timing and tone of recent foreign coverage on Ethiopia deserve serious scrutiny.

The Economist’s repeated focus on Ethiopia’s Prime Minister, particularly one day before an election, raises legitimate questions about editorial balance, political intent, and the use of selective narratives to influence public perception.

Journalism has an important role in holding power accountable. But there is a clear difference between responsible scrutiny and a political hit piece. Character assassination, selective framing, and attempts to discredit an electoral process before citizens vote do not strengthen democracy. They undermine it.

Ethiopians have the right to choose their leaders freely, and that right must be respected by all — domestic actors, foreign media, and external political interests alike.

Our message is simple: ballots, not bullets. Ethiopia’s future will not be written in foreign editorials. It will be decided by Ethiopians through peaceful participation, dialogue, institutions, and the ballot box.

ባለ ውለታ

Arsenal the champions

HEINEKEN FY2025: Africa & Middle East performance shows value-driven growth

HEINEKEN’s FY2025 Africa & Middle East performance highlights an important lesson for beer and beverage markets.

The region delivered €4.28 billion in net revenue, with organic growth of 15.7%. Operating profit reached €550 million, growing by 62%, while total volume was almost flat at -0.3%.

This shows that the performance was not mainly about selling more volume. It was about stronger pricing, better product mix, disciplined ex*****on, and improved productivity.

The region also shows how important Africa has become for global brewers. Markets such as Nigeria, Ethiopia, Egypt, Rwanda, Côte d’Ivoire, Burundi, and South Africa contributed to the broader performance story. Ethiopia is especially important, with Heineken’s local brewing footprint through Harar Brewery, Bedele Brewery, and Kilinto Brewery.

The product portfolio is also becoming more diversified. Across Africa, Heineken-linked companies operate not only in beer, but also in malt drinks, cider, soft drinks, wines, spirits, and ready-to-drink products in selected markets.

Africa’s beer market is no longer only a volume-growth opportunity. The winners will be companies that combine local production, strong brands, route-to-market ex*****on, pricing discipline, and supply chain resilience.

HEINEKEN’s Africa & Middle East result shows how a strong local footprint can turn market complexity into profitable growth.

Prepared by MultiLink Consulting
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