Easy Ride et

At Easy Trip, Our mission is to solve every single transportation problem for the mass. To do this we need crazy smart marketing professionals like you.
The ideal candidate must be insanely creative, analytical and is able to make data-informed decisions while keeping a consumer-focused mindset. This role will focus on building the Easy Trip brand, user acquisition, and engagement.

Get to know the Role:

• Support and manage the development and planning of the marketing strategy
• Drive all initial set up of marketing operations, including the financial system, reports, and internal tools management
• Own the relationship with Ops and other internal stakeholders to ensure alignment and secure the support needed
• Design marketing campaigns that will drive both acquisition and retention for the growth of Easy Trip business in Ethiopia
• Manage budget allocation between promo cost and media mix that best suits business objectives, across both online and offline channels
• Perform data monitoring and analysis daily/weekly and provide recommendations based on consumer insights
• Organize market research and report results to the business
• Identify and/or review potential co-partnerships that are of brand fit to Easy Trip and negotiate for mutually beneficial terms

Job Requirements
The must-haves:
• Bachelor degree preferably with a focus on Marketing, Communications, Public Relations and/or Business Administration.
• Comfortable with designing, executing and tracking successful digital marketing campaigns (SEM/SEO, email marketing, social media campaigns), mobile marketing, and direct marketing campaigns
• At least 2-4 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns
• Familiar with the ride-hailing market and able to draw on local nuances to design marketing activities that are highly relevant to our customers
• Proven track record of success in achieving targets on time in rapid growth and start-up environment
• Able to work independently and effectively engage and influence relevant stakeholders to achieve targets
• Resourceful and creative in coming up with ideas that complement different channels to reach, engage and grow the Easy trip business
• Highly detail-oriented to ensure the quality of all marketing materials and communications

If you are this person! Send your CV and other supporting documents to [email protected]