Web SEO PPC

SEO Promotion Case: Psychotherapist Website
Company: Private psychotherapist practice
Region: Online consultations

⛳️ Client’s Request
The client launched a new personal website to promote online psychotherapy sessions. The main goal was to attract clients through Google search with requests like “psychotherapist online,” “therapy sessions,” and “help with anxiety.”

⛳️ Challenge
The website was brand-new with zero visibility in Google. The niche is competitive, especially for online consultations. The challenge was to build trust quickly and ensure the site ranked in the Top 10 for relevant queries.

⛳️ Solution
– Conducted technical SEO setup (robots.txt, sitemap, SSL, mobile optimization)
– Optimized landing pages for high-intent keywords: “psychotherapist online,” “therapy for depression,” “counseling sessions”
– Added detailed service descriptions with transparent pricing and booking options
– Created a blog with useful content: “How to deal with anxiety,” “What is online therapy?,” “Signs of burnout”
– Strengthened E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) with author page, diplomas, and certificates
– Built backlinks from psychology blogs, mental health portals, and medical directories
– Added structured data (LocalBusiness, Person, MedicalOrganization) to improve snippet appearance
– Regular monitoring and content updates to answer user intent

⛳️ Results
– Period: March 2023 → January 2024 (10 months)
– Total Clicks: 950
– Total Impressions: 4,650
– CTR: 20.4% (very high for niche)
– Average Position: 5.1 (stable Top 5 in Google for core keywords)
– The site consistently generates new client inquiries directly from organic search

👉 Let’s turn your website into a sales tool
👉 From idea → to website → to clients
👉 https://web-seo-ppc.com

SEO Promotion Case: Online Store of Underfloor Heating Systems
Company: E-commerce shop specializing in heating systems
Region: Ukraine

⛳️ Client’s Request
The client wanted to boost sales of underfloor heating systems and reduce dependence on paid ads. The main goal was to increase organic traffic, improve visibility for commercial queries, and generate more online orders.

⛳️ Challenge
The store had weak SEO positions and almost no organic traffic. Product categories were poorly optimized, descriptions duplicated, and competitors — major marketplaces and engineering suppliers — already held top rankings. The catalog included hundreds of SKUs but was not structured for search engines.

⛳️ Solution
– Conducted a technical SEO audit and fixed indexing errors, duplicates, and incorrect canonicals
– Optimized product categories for high-intent keywords: “купити теплу підлогу,” “електричні мати,” “інфрачервоні системи”
– Added unique descriptions and structured characteristics for each product page
– Published guides and blog posts (“Як обрати теплу підлогу?”, “Поради з монтажу”, “Енергоефективність ІЧ-систем”)
– Improved internal linking between categories, products, and blog content
– Built backlinks from construction portals, DIY forums, and Ukrainian directories
– Added schema markup (products, reviews, prices) to improve CTR

⛳️ Results
– Period: January 2017 → October 2019 (2 years 10 months)
– Organic users/month: from ~200 → 4,000+
– Traffic growth: x20
– Keywords in Top 10 Google UA: 200+ commercial queries
– Sales: stable increase in orders and requests from organic channel

👉 Let’s turn your website into a sales tool
👉 From idea → to website → to clients
👉 https://web-seo-ppc.com

SEO Promotion Case: SPA Salon Website
Company: Luxury SPA & Wellness Center
Region: Dubai, United Arab Emirates

⛳️ Client’s Request
The client wanted to attract more international and local clients searching for SPA and wellness services in Dubai. Their goal was to improve organic visibility for keywords like “SPA salon Dubai,” “luxury massage Dubai,” and “wellness center UAE,” while increasing the number of online bookings.

⛳️ Challenge
The website had minimal traffic from organic search. The domain had weak authority, service pages were poorly optimized, and competitors with strong SEO were dominating top positions. The client also needed multilingual SEO (English, Russian, Arabic) to reach different client groups in Dubai.

⛳️ Solution
– Conducted a full SEO and technical audit to fix crawling and indexing issues
– Optimized core service pages for target keywords (“massage,” “facial treatments,” “SPA packages Dubai”)
– Implemented multilingual SEO: English, Russian, and Arabic versions of service pages
– Added a blog with articles on wellness trends, SPA rituals, and luxury lifestyle in Dubai
– Strengthened backlink profile through guest posts, luxury lifestyle portals, and wellness directories
– Created structured internal linking between services and blog posts
– Optimized Google Business Profile to appear in “near me” searches and Google Maps results
– Tracked analytics with GA + GSC and adapted strategy every month

⛳️ Results
– Period: January 2017 → January 2018 (12 months)
– Organic users/month: from ≈900 → 9,000+
– Traffic growth: x10 within one year
– Bookings through website: steady monthly increase, correlating with organic growth
– Domain authority: improved significantly, with stable keyword positions in Top 10 for Dubai market

👉 Let’s turn your website into a sales tool
👉 From idea → to website → to clients
👉 https://web-seo-ppc.com