Fellas

New Brand Identity & Art Direction for 11Varas, a production company based in Madrid & Zaragoza specialized in scriptwriting for films, tv formats & theatre.

The concept metaphorically stands out for the figure of the “zahori” and the ability of 11V to create stories. In this sense, we established “Stories between the lines” as the brands main tagline. Regarding the composition, the goal was to represent the tools “zahories” use to find hidden water.

We designed a cinematographic and flexible visual system that lets the brand interact in all the different formats, shapes and platforms necessary.

Thank you .totana for letting us use the cinema for the pictures.