LUXMA

Branding never stops. Especially if your business falls into the hospitality sector.

In the restaurant and nightlife it’s crucial to keep your brand attractive and react to recent and upcoming trends in order to stay ahead of the competition.

OCCO Marbella is truly a great example of non-stop development. During 2022 we have worked on their brand positioning on the market, updated the strategy and tweaked the brand identity both; visually and verbally.

Safe to say this brand never goes unnoticed🔥

ɪᴍᴀɢɪɴᴀʟᴇ ʜᴏᴛᴇʟ ɪɴᴠᴇꜱᴛᴍᴇɴᴛꜱ

…is a hotel investment platform working in joint venture partnership with one of the world’s leading investment funds. Imaginale focuses on the acquisition of prime and fringe-prime hotel assets in gateaway cities and resort locations across Western Europe.

The brand’s name; Imaginale, originates from the imaginal cells that transform a caterpillar into a beautiful butterfly. IHI’s mission is to turn tired hotel assets into luxury lifestyle products. Therefore, in a way transforming hotels that have reached the end of their current journey to strong, flourishing, profitable ones.

The logo is a depiction of the end of metamorphosis, of the moment when the butterfly cracks open its cocoon, opens its wings, and flies for the first time. The emblem resembles one side of the butterfly wings opening and preparing to fly. This moment symbolizes the essence of IHI’s mission and makes up its core business idea.

ʙʏ ʟᴜxᴍᴀ:
▪️ʙʀᴀɴᴅɪɴɢ
▪️ᴡᴇʙꜱɪᴛᴇ ᴅᴇꜱɪɢɴ