Bloom Consulting

Why is the "I ❤️ NY" T-shirt trending again?

As Jose Filipe Torres explains in The Guardian, fashion can become a powerful narrator of a place's story. When a symbol enters culture, a Place Brand moves beyond marketing and becomes aspirational.

Full article: https://www.theguardian.com/fashion/2026/jun/11/how-the-i-t-shirt-became-trendy-again-thanks-to-gen-z-and-anti-trump-sentiment

A new must-read for anyone shaping the image of Nations, Cities, or Regions: “Nation and Place Branding” by Jose Filipe Torres (Bloom Consulting) and Richie Karaburun (NYU) is now available!

Built on 20+ years of practical experience and academic insight, this book goes beyond logos and slogans. It introduces Bloom’s 14 Steps to Nation and Place Branding, real tools for real impact.

As Torres and Karaburun put it: “This book is not about logos – it’s about leadership.”

🔍 Explore the Table of Contents: https://lnkd.in/df6xqjDC

🛒 Buy now: Amazon | Palgrave Macmillan

Read the full article on Bloom Consulting Journal:
https://www.bloom-consulting.com/journal/nation-and-place-branding-by-jose-filipe-torres-richie-karaburun/

"Nation and Place Branding" by Jose Filipe Torres & Richie Karaburun - Bloom Consulting Discover Nation and Place Branding, the new textbook offering a practical, policy-driven approach to building and managing country, city and region brands.

Who should own a Nation Brand?

In many countries, responsibility for Nation Branding is spread across multiple institutions. While different governance models exist, a dedicated Department of Nation Branding could provide the long-term stewardship needed to ensure consistency, alignment, and impact.

A clear governance structure helps coordinate efforts across tourism, investment, exports, talent attraction, and public diplomacy, while building the expertise required to manage a Nation Brand over time.

Read more in the latest article: https://www.bloom-consulting.com/journal/the-case-for-creating-a-department-of-nation-branding/

We are delighted to share that Bloom Consulting President, Dr. Keith Dinnie, has joined the The London School of Economics and Political Science - LSE Academic Speakers Bureau.

Keith’s profile: https://www.academicspeakersbureau.com/speakers/keith-dinnie

This appointment reflects Keith’s longstanding contribution to the fields of Nation Branding, City Branding, Soft Power, and Public Diplomacy, and further strengthens the connection between academic research and professional practice, an area that remains central to Bloom Consulting’s approach.

At Bloom Consulting, we firmly believe that effective Place Branding must be grounded in rigorous research, evidence-based methodologies, and continuous knowledge exchange. Collaboration between academia and practitioners is essential for advancing the discipline and delivering measurable impact for nations, regions, and cities.

Academic Speakers Bureau | Speaker | Keith Dinnie Speaker - Keith Dinnie

The pandemic reshaped our relationship with place.

Cities are no longer purely physical, they're emotional, digital, and increasingly dematerialized.

So how should places adapt to this new zeitgeist?

In article, we share 7 principles to help cities, regions, and countries become more antifragile and future-ready.
Swipe through to explore the key takeaways 👇

Read the full article: https://www.bloom-consulting.com/journal/cities-and-the-new-zeitgeist-understanding-the-dematerialized-world/

Cities and new zeitgeist: Understanding the dematerialized world Explore Bloom Consulting's insights on navigating the dematerialized world and adapting to the post-pandemic era's challenges.