EXTE

FIFA World Cup 2026 is here! ⚽🌎

With more than 5.5 billion projected viewers worldwide, the tournament will be one of the biggest opportunities for brands to connect with audiences at scale.

At EXTE, we believe winning attention in moments like these requires more than reach. It demands the right combination of technology, creativity, premium media and actionable insights.

What will define successful campaigns?

📺 Connected TV at the center of multiscreen strategies

🎯 AI-powered audience intelligence and contextual targeting

✨ Interactive and immersive creative experiences

📊 Cross-media measurement focused on real business impact

💡 Real-time optimization across the entire consumer journey

Last week, EXTE had the opportunity to participate in the Best!N Beauty & Care Marketing Summit, organized by IPMARK, as part of the roundtable discussion:

“Audience Fragmentation: The Starting Point of the Audiovisual Experience”
Together with industry leaders from L’Oréal Paris, Zenith Media, we explored how audience behavior is reshaping the audiovisual landscape.

🔎 One key takeaway stood out: people no longer turn on the TV to watch a channel—they turn it on to choose what to watch. That decision-making moment has become a critical battleground for attention.

In today’s audiovisual ecosystem:
• TV continues to deliver scale, but audiences are increasingly fragmented across platforms
• The challenge is no longer reach, but efficient incremental reach
• Media planning is evolving from mass exposure to precision and quality of impact
• The home screen is becoming the new gateway to content discovery
• ACR and first-party manufacturer data are transforming measurement and optimization
• Creativity—through increasingly immersive formats such as 3D—is once again a key driver of attention

A great discussion on the future of attention, measurement, and audience engagement!

The conversation continued at EXTE Day Colombia ✨

After Lima, we brought the discussion to Bogotá for another inspiring gathering focused on the ideas shaping the future of digital advertising.
Alongside speakers, partners, clients, and industry leaders, we explored how AI, CTV, and changing consumer behaviors are redefining the way brands create meaningful connections.

More than a morning of insights, it was an opportunity to exchange perspectives, challenge ideas, and keep building a collaborative industry driven by innovation.

Thank you to everyone who joined us and made this edition possible.
At EXTE, we’ll continue creating spaces where conversations move the industry forward. 🚀