Baud

evolves from a product-focused brand into a universe built around trust, care, and scientific credibility. The strategy expanded the meaning of the brand, positioning it as a place where serenity and effectiveness coexist naturally. A renewed visual identity and clearer product architecture reinforce this vision, bringing greater coherence, legibility, and connection across every touchpoint. Farma Dorsch stands today as a contemporary dermocosmetic brand rooted in family legacy and guided by research, care, and long-term value.

evolves from the strength of its own symbols, reinterpreting the visual assets that have shaped the brand for generations. The refresh builds on its most iconic elements, preserving their recognisability while giving them a more contemporary expression and a clearer role within the system. Typography, hierarchy, colour, and composition work together to create a brand universe that feels more coherent, current, and culturally connected. An evolution designed to keep Tío Pepe unmistakable while projecting the brand confidently into a new stage.

CulturalBrand SpanishWine BrandEvolution LivingBrand DesignSystem