Digi-bites

If you have never visited Costa Brava, I cannot recommend it more. Since I came to live here, more than two years ago, I feel incredibly lucky, having this paradise on my doorstep. This is why, when Iván told me about his idea of doing cycling tours for anyone that can ride a bike, to enjoy the sights, the culture, and the local gastronomy; I got completely on board! Now the first three tours are ready! We also have a name: 'This is the Way', and an IG account: This is the Way]
We will be posting more about the opening so make sure to follow us! 🚲🌳🌻☀️🍳🍷🪸

Si nunca has visitado la Costa Brava no puedo recomendarla más. Desde que vine a vivir aquí hace dos años, me siento increíblemente afortunada, teniendo este paraíso en la puerta de mi casa. Es por esto que, cuando Iván me dijo que tenía una idea de hacer rutas guiadas para cualquiera que supiera montar en bici, en los que disfrutar de las vistas, la cultura y la gastronomía de la zona, le dije que contara conmigo! Ya tenemos tres rutas listas! También tenemos un nombre: 'This is the Way' y una cuenta de Instagram: This is the Way]
Estaremos publicando novedades sobre la apertura así que asegúrate de seguirnos! 🚲🌳🌻☀️🍳🍷🪸

Leave the house and
have a coffee at your local barista.
☕️

Mine in is .coffee.spain

Which one is yours?
😊

Let me tell you a secret I’ve had to accept. Products do not choose customers and customers do not stop and think “is this targeted to me?”. People choose products.


Then how do you add value to a product?
A product stands out when people relate to it. This happens when it has meaning for them.

We have tools to convey meaning.
› First one is to get the story across and create a narrative. Yo got it
› The second one are values and archetypes. You got it &

Wanna know more? Ask in the comments 🤓👇

Thanks to thebigstory.nl for the inspiration. Great blog post.

Is there anything really cool here?
What makes this place special?
How did I got here?
Why should I stay 3 seconds more?

Remember to give straight forward answers to these questions:
Why should I pay attention to you?
Why am I here?