Factor Bikes

What else is there to say about this year’s Unbound? It was brutal. It was epic. It was insane. It was why we love gravel racing. To see athletes push themselves to the limit, and then push a little more, is always awe-inspiring. Sometimes we wish they would be a little easier on themselves. But then again, we know these are the types of days that take on a second life in cycling lore.

Factor Tech Manager, Cole Weldon, acted as a member of the support crew for Factor Racing at Unbound 200. Though perhaps he and his fellow crew members didn’t suffer quite as much on that gruelling day as the athletes racing, his story goes deep into what makes this sport so exceptional. Click the link in our bio to read Cole’s remarkable account.

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Nearly a year after taking what can arguably be called the biggest victory of his career, Rob Britton is back in Kansas to defend his stunning win at Unbound XL. This time he will be aboard the Factor SARANA, which during development, was often simply referred to as the “Rob Britton Bike.”

So much can happen in 20+ hours of racing through the flint hills of Kansas, but Rob will line up at the start knowing that he has the equipment to get him through the difficulties.

Crashing the ultra endurance party, the SARANA has only just been released, but it has already won TRAKA 560 and ridden halfway across Canada in nine days. But it’s not just a bike for the likes of Factor Racing’s Victor Bosoni and Rob Britton. Its intelligent geometry, smart storage, and versatility, typified by the ability to run a rigid or suspension fork without impacting the handling, make the SARANA an ideal option for everyone from beginner to bonkers ultra rider.

Click the link in the bio to dive into the details of what makes the SARANA so special.