Zosialbrandz

should not focus on profit, but on the social benefit, although there is a margin that is used to cover the social needs, and offer the participants a right income. The product must inform clearly the need that it covers and not lead the consumer to false believes, neither to generate desire, or increase the consumption of the product. Each product or brand must cover a concrete personal and social need. The brands must minimise the environmental impact. Brands must provide the right quality at the minimal price.