Mucho

Ferrari has everyone talking.

Most of the conversation is about the new car itself. But from a brand perspective, the most interesting question is what should have come before it.

Brand elasticity is not a one-day decision, nor an act of bravery. It is the result of patient strategic work. At Mucho, we have spent years helping brands perform exactly this kind of gymnastics. Even the triple backflip. But always after proper training.

Pablo Juncadella and Joan Picanyol share their reflections on Ferrari, brand gymnastics and the limits of flexibility.

Read the full article now.

Welcome to Casa Mucho, our new studio in Barcelona ❤️

We’ve moved into a new open space designed for the kind of creative process we believe in: collective thinking, collaboration and design culture.

This is our third (and a half) studio in the city, so we know what a studio really becomes over time. It’s where ideas are shaped, but also connections, projects, passion and people. A studio slowly becomes part of your identity. Part of your culture. Part of who you are.

When we first visited this place, we immediately knew. Not because of its design (it used to be a woodworking shop). Not because of its size (we still work close to each other). We knew because it already felt like Mucho.

If you happen to be around, come say hi.

Photography:
Space Design: .colli &