Opticks

Your analytics are lying to you 📉

We analyzed 2 BILLION clicks across 500+ advertisers and 243 countries. The findings will change how you look at your reports:

→ 40% of direct traffic is INVALID
→ 89% of all bots are malicious
→ 370M+ bad bot visits in the data
→ Programmatic = 7x more fraud than SEM

The 2025 Ad Fraud Report by is now live.

🔗 Link in bio

Your ROAS is lying to you. 📉🤖

High CTR but zero conversions? You’re likely giving bots a free workout at your expense. While you’re testing hooks, fraud farms are draining your budget. 💸

Stop guessing and start protecting your spend. We filter the noise so you only pay for real human intent. 🛡️

Run a FREE traffic audit and see the truth. 🔗 Link in bio.