Opticks

👀 Something's coming back to AppSumo…

Round 2 for Opticks — stronger than last time, and live for 2 weeks only (from July 15). Before the deal and the numbers, we wanted you to meet the team behind it all 💚 — the people who spend their days keeping bots out of your ad budget (and clearly know how to have fun too).

Give it a watch, and drop a 💚 in the comments if it makes you smile 👇

Where did your ad budget go?

Your analytics are lying to you 📉

We analyzed 2 BILLION clicks across 500+ advertisers and 243 countries. The findings will change how you look at your reports:

→ 40% of direct traffic is INVALID
→ 89% of all bots are malicious
→ 370M+ bad bot visits in the data
→ Programmatic = 7x more fraud than SEM

The 2025 Ad Fraud Report by is now live.

🔗 Link in bio