Top Expert Brand Accelerator

How to communicate your Personal Brand with power:

One of the important ingredients of the Personal Brand formula - is the list of FACTS about you as Person-Brand and about your area of expertise.

📍Using facts in your elevator pitch, social media accounts, bio is the way to stand out and differentiate yourself. Facts validate your professionalism and create trust.

How many people would pay attention to communication like - "I'm a recognized expert in strategic procurement"

vs

"I've published 5 articles on the topic of procurement strategy in Top Industry magazine"

I see that people often mix facts and assumptions when it comes to self-presentation.

✅ Facts have power - they are not debatable. It can be checked or proved.
✅It can be quantitative - numbers, dates in a timeline, or specific names, like educational institutions. It can be qualitative - such as specific results of your work, your achievements, awards, results of your work.

For example,
❌ "I'm an experienced coach", is an assumption.
✅ "I'm ICF certified coach since 2014 and I have over 1500 coaching hours" -it's a fact.

What facts can you share about yourself as a professional, which are unique and make you stand out?

Elena Marie Ivanushkina
Co-founder of TopExpertBrand Accelerator

At some point of my professional life, to be exact after 2015, I totally changed my professional direction. After almost 20 years in banking and finance, I had a huge professional downshifting (as I thought in those times), that resulted in my enormous personal and professional transformation.

Many lessons were learned.

More in my article: https://www.linkedin.com/pulse/we-all-make-choices-lessons-i-learned-from-my-marina-vishnyakova/

Marina Vishnyakova
Co-founder of TopExpertBrand Accelerator

We All Make Choices, or The Lessons That I Learned From My Professional Downshifting There was one question for a pretty long period of time that I was not comfortable to answer: What do you do? If you would ask me that in the end of 2016, you would hear a long monologue about how I had worked successfully for almost 20 year in banking and finance. With not so many details about wha

The most popular definition of the personal brand is the one of Jeff Bezos, where he says that "your brand is what people say about you when you're not in the room".

📍 We challenge this definition with Marina Vishnyakova, as we think what Mr. Bezos says is more about reputation

✅ It's not al all about cheesy PR strategy, it's about your professional and personal authenticity. About what do you care and committed to.

What do you think a personal brand is? When can you say that a person has a strong ?

Elena Marie Ivanushkina
Co-founder of TopExpertBrand Accelerator

Where to find quality free pictures for our posts and articles?

There are 3 major reasons why professionals and entrepreneurs do not post regularly on social media and do not grow their visibility:⁣

1️⃣ They do not know what to write about
2️⃣ They struggle with an Impostor syndrome (what others will think, I have nothing interesting and useful to share, ...)
3️⃣ They say they do not have good pictures⁣
⁣
In this post I am giving you the solution for the third problem.
⁣
It's not necessary to always use your own pictures . Depending on your goals and message you can use quality free (and paid if you want) photos, videos and even graphic vector images to make your post and article look professional and attractive⁣
⁣
Here is a list of 25 free resources that I personally use
⁣
📍Canva.com
📍Rawpixel.com⁣
📍Pixabay.com⁣
📍Unsplash.com⁣
📍Pexels.com⁣
📍Kaboompics.com⁣
📍Gratisography.com⁣
📍Isorepublic.com⁣
📍Picography.co⁣
📍Reshot.com⁣
📍Burst.shopify.com⁣
📍Stocksnap.io⁣
📍Skitterphoto.com⁣
📍Picjumbo.com⁣
📍Freepik.es⁣
📍Vectorstock.com⁣
📍Stokpic.com⁣
📍Lifeofpix.com⁣
📍Focastock.com⁣
📍Magdeleine.co⁣
📍Cupcake.nilssonlee.se⁣
📍Jaymantri.com⁣
📍Stockvault.net⁣
📍Startupstockphotos.com⁣
📍Vecteezy.com⁣
⁣
Some photo banks have also Premium photos, but I usually always find what I need with their free pictures and graphics⁣
⁣
If you find this information useful, don't hesitate to share this post with your colleagues and friends, so that more professionals can see it

Marina Vishnyakova
Co-founder of TopExpertBrand Accelerator

Top 10 job skills of tomorrow

❗️ 50% of all employees will need reskilling by 2025, as the adoption of technology increases, according to the World Economic Forum Future of Jobs Report

Comparing the list of top soft skills of 2020 and 2025, People Management skill replaced by Leadership and Social Influence.

📍For me, it's a great sign. I'm working with People Managers to help them become Inspiring Leaders, which require a shift of mindset from command & control to support & empowerment

Other Highlights from the list:

📍Problem-solving type of skills are top the list employers require in the next five years. These have been consistent since the first report in 2016:

✅ Analytical thinking and innovation
✅ Complex Problem-solving
✅ Critical thinking and analysis
✅ Creativity, originality and Initiative
✅ Reasoning, problem-solving and Ideation

📍No surprise, newly emerging this year are skills in self-management, related to the pandemic, such as:
✅ Active learning
✅ Resilience
✅ Stress tolerance and
✅ Flexibility

From your perspective, what do you see most-in demand, given this double-disruption impacts of the pandemic & automation transforming jobs?

Elena Marie Ivanushkina
Co-founder of TopExpertBrand Accelerator