Narrative Summit
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Since 2011, Egypt has undergone vast changes on the political, economic and business scenes. Local and international players are vying for space and a voice in Egypt. More than ever before PR and communications are shaping the voice of the country and the narrative that trends in the public arena. Traditional PR must now take its place in the history books as we look towards trends and case studie
06/04/2026
Rawya Mansour, Founder & Chairwoman of RAMSCO for Trade & Distribution, speaking at the Narrative Summit 2025, emphasized that Egypt’s true identity lies in its people, culture, and continuously evolving civilization - not only in its landmarks.
A powerful reminder that genuine pride comes from heritage, unity, and the role each generation plays in shaping the future.
Check the full episode on YouTube: https://www.youtube.com/watch?v=He5noowVcVA&t=6s
Next stop: the 10th edition of The Narrative Summit - October 14th at Somabay. Bigger conversations. Greater impact.
At Narrative Summit 2025, Ahmed Abdoun, Founder & CEO of 7 Agency, shared a powerful insight, Purpose is the foundation of every strong brand.
Because when a brand is built with purpose, it doesn’t just engage—it shapes conversations and creates change.
Next stop: the 10th edition of The Narrative Summit - October 14th at Somabay. Bigger conversations. Greater impact.
Kamel Lamia , CC Plus
Somabay, Red Sea
RMC Worldwide Partners
27/03/2026
Award-winning historian, author and broadcaster Bettany Hughes reflects during the Narrative Summit on how a single teacher introduced her to the Egyptian Culture, inspiring her at the age of five to become a historian. Her story shows how early experiences can shape a lifetime.
Next stop: the 10th edition of The Narrative Summit - October 14th at Somabay. Bigger conversations. Greater impact.
Kamel Lamia
CC Plus
Somabay, Red Sea
RMC Worldwide Partners
At the Narrative summit, Dr. Ahmed Moharram, Founder and Managing Director of Anchorage Investments, stressed the importance of empowering the private sector to play a leading role in driving economic growth. He highlighted that enabling it to take the lead is key to enhancing Egypt’s resilience and it's ability to navigate ongoing external economic challenges.
Next stop: the 10th edition of The Narrative summit - October 14th at Somabay. Bigger conversations. Greater impact.
Lamia Kamel
CC Plus
RMC Worldwide Partners
Somabay, Red Sea
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