Was previously based in Cairo's art deco district of Zamalek, now in Maadi. The company has support staff and engineers who work under the leadership and direction of architect and CEO Victor Sobki. Since its inception in 1994, the company has consciously chosen to work with clients who seek to break the prevailing mold of European imitation and develop a unique identity and expression of lifestyl
e consistent with the history and cultural trends of Egypt. In 2002 the company launched a line of contemporary Egyptian furniture and accessories. Architectural and Interior Design Projects
Our projects reflect a wide range of interests and serve to constantly refresh our creativity. They remind us that the environments where people live and work and play are key to the experience of place. Cairo is a city blessed with a wealth of artistic and cultural influences--Oriental and Occidental -- that have indelibly left their mark on our collective consciousness. Our challenge is to interpret, refine, invent and play with our architectural and design heritage in a contemporary spirit. The design process always evolves from the perspective of the spectator and participant. For us, the soul of our work derives from that interplay with the human experience. Art Direction and Set Design
Our work in this field enriches our understanding of the phenomenon of inspiration as it relates to design. The set creates and defines the atmosphere for the entire creative team and as it evolves, so does the performance. Directors and advertising production companies choose to work with us because we've developed a full-service process that delivers uniqueness in a timely, cost-effective way. The music videos, commercials, films and television programs we have worked on have wide distribution in international markets.