In Reverb : AIR

Steven Heller's coverage of the Paul Rand Exhibition in Cairo

https://www.printmag.com/daily-heller/the-daily-heller-rand-in-egypt/?fbclid=IwAR1dlnH9gx0aXe7hzsEgwFnzC0N26wwShrKjsX436u4lwef0bLrO8UQhoGo

The Daily Heller: Paul Rand Exhibits in Egypt This fall, the exhibit and catalog “Paul Rand: The Idealist/Realist” brought the legendary creative to Cairo.

Paul Rand: Thoughts/Processes is on the lookout for a group of eager design students and small business entrepreneurs to take part in the ’s immersive branding workshop.

Held in partnership with Fair Trade Egypt, an NGO dedicated to supporting Egyptian artisans, talented youth will focus on challenges within the world of branding through facilitated teams. Participants will be handpicked by a group of experts, and will be able to explore new ideas via concentrated workshops that will draw from an ethnocultural point of view.

The two-day immersive workshops will involve conducting research, analysis, ideation, and prototyping. The Symposium and Design Sprint are supported by grants from the U.S Embassy in Cairo and the American University in Cairo. The design sprint is also sponsored by Art in Reverb Creative Collaborative.

Held in AUC - Tahrir Cultural Center in the Oriental Hall on November 5th and 6th, the Design Sprint represents a weekend brimming with opportunity to expand participants’ understanding of their craft. Applications are now open, and will close on October 27th.

To apply visit https://bit.ly/2XbTaPI