Masters

Easter is a time for new beginnings and fresh starts. Here's to a season filled with love, laughter, and endless possibilities! 🌷🌟
Warmest wishes from MASTERS. 🌸

May the spirit of Ramadan inspire you to be a better person, to spread kindness, and to serve humanity with compassion. Ramadan Kareem! 🌙 ⭐

In late 2010, Gap launched a company-wide rebrand, including a new logo. This move came without warning and consumers were not happy to see the brand’s 20-year old logo disappear overnight.

This resulted in a full-fledged campaign to revert back to the old logo. Gap responded swiftly, just six days after the new logo was revealed, the company went back to their old logo.

It’s estimated that the entire debacle cost Gap a staggering $100 million, which is quite a hefty price tag so the lesson is think carefully before rebranding, and if your rebrand is a disaster, don’t be afraid to take a lesson from Gap and retreat🤯