Together with partners from civil society, governmental institutions as well as companies, EconoWin works on improving female economic participation in Egypt, Jordan, Morocco and Tunisia. Jointly with 30 partner organisations in the four countries, EconoWin is active in four areas:
(1) ANA HUNNA – Promoting the role of women in economies
(2) Gender Diversity Management (GDM)
(3) Gender Sensitive
Value Chains (GSVC)
(4) Female Mentoring
1. ANA HUNNA promotes the importance of women’s participation in the world of work
ANA HUNNA started with a film and media raising awareness about the importance of women’s’ contribution for the economy and society of a country. “Women are self-determined, active and powerful” - this motto emerged in a wide spread movement all over the four countries and triggered a wide public discussion on the topic. The ANA HUNNA movement will emerge in sustainable structures in 2017.
2. Gender Diversity Management (GDM) applied in companies
Selected companies are supported in the design and implementation of their management of Gender Diversity. Through the cooperation with business associations, the approach is further spread and becomes widely known in the private sector. The activity is implemented through the project of
Employment Promotion of Women through Gender Diversity Management in the MENA region which is part of the Special Initiative Stabilisation and Development in the Middle East and North Africa.
3. Gender Sensitive Value Chain (GSVC) fosters economic empowerment of women in rural areas
Improving the economic position and livelihoods of women in rural areas is the goal of EconoWin’s Gender Sensitive Value Chain approach. Jointly with OXFAM, the approach was developed in 2012 to identify women’s roles in the production process, the challenges they face and means to maximize their potentials to increase productivity and competitiveness.
4. Professional Orientation through Female Mentoring
The transition from university to adequate career opportunities for women is often hampered by socio-cultural barriers. Universities and companies are supported by the project in creating mentoring systems for women. Women with successful careers act as mentors for one year, staying in touch with a female student who is preparing for her own start in work. The programme EconoWin is commissioned by the Federal Ministry for Economic Cooperation and Development (BMZ), Germany and implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. We support the German Government in the fields of international cooperation for sustainable development and international education. Through our work we assist people and societies in shaping their own future and improving living conditions.
