CITE - Cairo Information Technology and Engineering
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The profit we generate from our operations is the ultimate source of funds we need to prosper and grow. We measure our profitability not just as a return on sales but, increasingly important, as a return on the value of assets needed to produce our profits. These profitability measures, which will vary among our individual businesses, are absolutely essential indicators of our company performance
over the long term. Only if we continue to meet our profit objectives can we achieve our other company objectives. Our long-standing policy has been to reinvest most of our profits and to depend on this reinvestment to finance our growth. Our rate of growth varies from year to year, reflecting changing economic conditions and varying demand for our products. To deal with these fluctuations, it is important that we be consistently profitable. When our business grows slowly, our profits allow us to accumulate cash reserves for future investment. Conversely, during periods of rapid growth, we tend to draw down these reserves to supplement profit reinvestment. Meeting our profit objective requires that each and every product and service is considered a good value by our customers, yet is priced to include an adequate profit. Maintaining this competitiveness in the marketplace also requires that we focus on businesses where we can make a contribution and that we perform our marketing, support and administrative functions as economically as possible. Profit is not something that can be put off until tomorrow; it must be achieved today. It means that myriad jobs be done correctly and efficiently. The day-to-day performance of each individual adds to-or subtracts from-our profit. Profit is the responsibility of all. Vision:
To become the largest business solutions company in the MEA region. Values:
Passion for Excellence. High standard of customer service. Honesty and Integrity. Strive for simplicity and automation. Committed to "Win - Win" relationships. Environmental, Corporate & Social Responsibility.
