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Beyti Launches Its First Nutrition Signature Program with the Educate Me Foundation & The Egyptian Pediatric Association for 10,000 Students

Beyti – an Almarai subsidiary has officially signed a cooperation protocol with the “Educate Me” Foundation to launch its first school nutrition signature program, “كوباية في اليوم.. بطل كل يوم” (“A Glass a Day, a Hero Every Day”). Held under the scientific supervision and auspices of the Egyptian Pediatric Association (EPA), this program marks Beyti’s first nationwide school nutrition program specifically designed for children aged 7–10 years. The program utilizes a unique model that combines direct nutritional access with a specialized, interactive educational curriculum to build lifelong healthy daily habits among students and their families.

The ceremony was attended by Dr. Ahmed El Saeed, Chairman of the Egyptian Pediatric Association, and Dr. Sherif Abd El Aal, CEO of the Egyptian Pediatric Association, as well as Mr. Chris Abboud, General Manager of Beyti - an Almarai subsidiary, alongside Ms. Engy Fahmy, Development & Communications Director at the 'Educate Me' Foundation, along with an elite group of the Foundation's members.

The program serves as a flagship project that aligns with Beyti’s core purpose of “nourishing families through every sip, spoon and bite” by directly supporting national efforts to improve student health and combat malnutrition-related challenges such as stunting and anemia. This commitment mirrors the objectives of the state’s human development goals, contributing to a healthier foundation for Egypt’s youth.

By the end of 2026, the program aims to create a sustainable health impact for 10,000 students and their mothers across the governorates of Cairo, Giza, and El Beheira. Central to the program’s support is the delivery of essential nutrients through Beyti’s range of high-quality dairy products. By providing students with milk and yogurt, the program ensures the daily intake of high-quality protein and vitamins necessary for cognitive and physical development. This nutritional foundation is reinforced by educational tools that explain the science of growth to children.

In this context, Chris Abboud, General Manager of Beyti, an Almarai subsidiary, stated: “Our purpose at Beyti is clear: to nourish families through every sip, spoon and bite. This purpose goes beyond our products; it defines our national role in supporting student health and addressing critical challenges such as stunting and anemia. At Beyti, we believe our responsibility extends far beyond our production lines to the heart of every home we serve. Through this program, we bring our commitment to life by delivering high-quality, trusted products that reflect our DNA: ‘Quality You Can Trust.’

He added, “by partnering with specialized organizations such as Educate Me and the Egyptian Pediatric Association through our signature program, ‘كوباية في اليوم.. بطل كل يوم,’ we are able to provide science-based nutritional solutions that help give children the healthiest possible start in life. Building on the success of this first phase, we look forward to expanding this program across the Republic, reaching many more children and families in the years ahead.”

For his part, Dr. Ahmed El Saeed, Chairman of the Egyptian Pediatric Association, affirmed: “Our participation in this signature program is a direct response to Egypt’s national health priorities. By aligning this scientific curriculum with the state’s vision to eradicate malnutrition-related challenges, we are creating a powerful synergy between high-quality nutrition and medical awareness. This model gives us full confidence in our ability to protect the physical and cognitive growth of our children, supporting the national goal of building a healthier, more capable generation.”

Christine Safwat, CEO of Educate Me, commented : “We are proud to partner with Beyti on this signature program that empowers children with the knowledge and habits needed to make healthier food choices from an early age”.

She added :“At Educate Me, we believe that students’ learning and wellbeing are deeply connected. Through this program, we aim to raise awareness among primary stage students about balanced nutrition and healthy eating habits in an engaging and age-appropriate way, helping them build foundations for healthier and more informed lifestyles.”

The “كوباية في اليوم.. بطل كل يوم” program will continue its expansion throughout the fall semester of 2026. This signature program reaffirms Beyti’s commitment to strengthening its societal role and elevating healthcare and nutrition standards for children across the Republic, ensuring a lasting positive impact on the health of the nation’s future leaders

Toyota Egypt Group Inspires Children’s Imagination and Announces the Launch of the 19th Edition of the Global "Dream Car Art Contest"

Toyota Egypt Group continues its efforts to support promising Egyptian talents and foster children's creativity by announcing the launch of the 19th edition of the "Dream Car Art Contest." This global platform encourages children to imagine the cars of the future and express their ideas innovatively. This initiative confirms the company’s commitment to supporting emerging talents in Egypt and motivating new generations to think outside the box and provide innovative solutions to mobility challenges through art and imagination.

The contest is based on an integrated structure that grants children the opportunity to compete on two levels: Locally, where the best artworks within Egypt are selected and winners are honored with valuable prizes and certificates of appreciation during a major ceremony; and Globally, where the winning drawings qualify to represent Egypt in the finals held in Japan. This provides young creators with a unique opportunity to win an educational and cultural trip that includes visiting global Toyota factories and the landmarks of Tokyo.

In this context, Toyota Egypt Group invites creative children from all Egyptian governorates to participate in the new edition of the "Dream Car Art Contest 2026," held at both local and global levels, giving participants the chance to represent Egypt internationally with their artwork. The contest is divided into three age categories: under 8 years old, 8 to 12 years old, and 12 to 15 years old. A specialized jury will select the top three drawings from each category. Winners will receive certificates of appreciation and valuable prizes, in addition to qualifying for the global finals—an experience that combines creativity, learning, and envisioning the future of sustainable mobility.

In this year’s edition, Toyota Egypt Group is pleased to collaborate with Diwan Bookstores, Samir & Ali, and Hedeya Stores as partners in the contest, as part of supporting and empowering children, enhancing their artistic creations, and encouraging them to express their creative ideas.

On this occasion, Mr. Ahmed Monsef, CEO of Toyota Egypt Group, stated: "Based on our role in supporting state efforts to nurture young creators and utilizing art as an effective tool for community awareness, the 'Dream Car' contest comes as an open invitation to every Egyptian child to unleash their imagination and express their vision for the future of mobility. Our investment in children's creativity is a true investment in Egypt's future, as this initiative allows children to think of innovative solutions for global mobility challenges and expand their creative horizons. Therefore, we emphasize that today’s imagination is the foundation for tomorrow’s innovation, and we are keen to support these talents and enable them to take their creations from the local to the global stage."

The Toyota "Dream Car Art Contest," which was launched globally in 2004, is one of the largest art competitions for children in the world, attracting more than 10 million entries from 151 countries and regions. The contest acts as a bridge connecting childhood imagination and artistic creativity to highlight children's talents and encourage them to think about the future of the automotive world, sustainable mobility, and the development of automotive technology.

For more details and to join the Dream Car Art Contest, please visit our website: https://toyota.com.eg/en/dcac-kids-contest