PPI

Some stories are told through strategy. Others arrive at 312 km/h. Proud to be shaping the visual language behind one of the world’s most iconic automotive names.

Proudly serving Lamborghini Cairo

[bythepeople] | ©2026 PPI™ all rights reserved

Every component is engineered with intention, from the forged wheel design to the braking system hidden behind it, where performance is built into every detail.

Even standing still, every lighting signature is designed to communicate speed, precision, and unmistakable Lamborghini identity from every angle.

Lightweight construction, carbon ceramic brakes, and performance-focused geometry come together at the point where every input meets the road.

Sharp, unmistakable, and instantly recognizable. The front lighting signature introduces the car long before the engine makes itself heard.

The Urus SE challenges the idea that luxury and performance belong in separate worlds, combining everyday practicality with unmistakable Lamborghini DNA.

Beneath the sculpted bodywork lies an engine built with one objective: translating engineering precision into effortless performance every time the throttle opens.

A collection of details that together tell a bigger story. Engineering translated into a visual language, one frame at a time.

A small signature with a big purpose. Every vent, every line, and every surface is shaped to balance airflow, cooling, and unmistakable Italian character.

Recognized in every language. Performance needs no translation.

Every press of the pedal is backed by carbon ceramic braking engineered to deliver relentless stopping power, lap after lap, without compromise.

Some logos represent brands. Others represent a legacy measured in speed, precision, and obsession.

Not every festival needs to look louder to feel louder.

For Shams Festival we built a visual system inspired by the desert itself. Warm textures, oversized typography, a bold monochromatic palette, and a cast of sun people that feel as alive as the music they’ll dance to.

An identity designed to move before the crowd ever does.

[bythepeople] | ©2026 PPI™ all rights reserved

Meet the People of SHAMS.

A family of hand-crafted sun characters designed to embody movement, rhythm, and community. Each one was drawn with its own personality before being animated into a living part of the festival experience.

Because memorable identities deserve memorable characters.

The desert became the design system.

Sand textures.
Sun-washed tones.
Bold typography.
Characters born from the same landscape.

Everything was designed to make SHAMS feel recognizable before the first beat drops.

At the center is the SHAMS Sunman. A character hand-drawn from scratch to become the festival’s unmistakable icon. Around it, the Sun People were individually animated to bring the identity to life across every touchpoint, proving that branding doesn’t stop at static visuals.

The SHAMS Sunman was hand-drawn to become a symbol people can instantly recognize, while the animated Sun People transformed the identity into something that moves, dances, and interacts with the audience

Not every destination needs a map.

Some are felt before they’re found.

A place inspired by contrast.
Japanese precision.
Mediterranean warmth.

SĒYA.

Brand Identity by PPI™

[bythepeople] | ©2026 PPI™ all rights reserved

Night begins differently here.

A lesson in atmosphere.

Developed from the original SĒYĀ logomark, these symbols extend the brand’s visual language while preserving its essence.
A study in flow, balance, and restraint.

For SĒYĀ, five proprietary flow forms were created to build a flexible visual language capable of evolving without losing its essence.

Minimal in form.
Rich in feeling.

Every corner tells a story.

Designed to be discovered slowly.

Every detail has a reason.

Welcome to SĒYA

Built from relics. Refined for today.

Brass & Bone is a hospitality identity inspired by enduring forms and forgotten objects. Through a curated collection of symbols, textures, and material references, the brand bridges archaeology and contemporary spatial culture.

Where permanence becomes personality.

[bythepeople] | ©2026 PPI™ all rights reserved