ILARY NYC

ILARY NYC

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When Hillary Schneider, ILARY’S creator,
first moved to New York City from the Midwest she aspired to find what every post-graduate, twenty-something seeks; to have fun, make new friends, forge an identity and just maybe… find love. It quickly became clear she needed an edge in this ultra-competitive world of New York City dating. She embarked on a quest to create her own, personal Love Potion Num

20/05/2026

Salt air, open water, and the kind of days you wish lasted longer.

18/05/2026

Not all fragrances wear the same. Perfume oils are more concentrated than traditional sprays, allowing the scent to stay closer to the skin and last for hours. ILARY is designed to evolve throughout the day — intimate, long-lasting, and uniquely yours.

26/04/2026

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