DUX

A lot of the conversation around AI today focuses on how to use the tools, what impact they have on our lives, and whether they threaten our jobs. The big questions are usually: How do I use it? How do I cope with it? Will it replace me?

But what’s talked about less is how we actually design for AI. As designers, our role isn’t only about tool usage—it’s about anticipating change and staying one step ahead of the trends.

If you think about it, AI is becoming a new kind of user—a new audience to design for. It’s not fundamentally different from designing for humans, but it comes with its own nuances: content structure, prompt design, and how data is fetched from your product or website so that AI can deliver it directly to potential customers—sometimes without them ever visiting your site.

These are the challenges we’re tackling right now. It’s a new journey for all of us—so let’s explore it together.

GOLD from Kuldmuna creative festival in website category with project made for Silen. This is one the most substantial website project what we have done so far where content, copywriting, 3D animation, branding, UX design, UI design and technical development is done for the aim of creating something special.

Big thanks to the client for the great opportunity and cooperation Silen team Ulvi Vahtra , Mariann Pihlap , Endrus Arge , Martin, Villu etc. And of course Villu Arak (copy), 3D illustrations - Kevin “Mr. seQ” Devroo, Developer Orgo

Website: https://silen.com/en

This years Estonian Design Awards Eesti Disainiauhinnad followup in media. Super glad to see that our works are represented and talked about...

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Tagasivaaade EDA2024 konkursi veebidisaini ning digitaalsete toodete ja rakenduste disaini kategooriate projektidele – Eesti Disainikeskus EDA2024 konkursile esitatud digikategooria tööd üllatasid positiivselt – väga palju oli väga häid projekte. Tavapärase mustri asemel, kus laekunud projektide ülevaatamisel tõuseb kohe pinnale paar tugevamat tegijat, oli sel korral väljakutse juba nominentide listi kokku panemine. Saab ö...