European E-Commerce Institute

Artificial intelligence is being used by ecommerce businesses to enhance their social media strategies, from analyzing customer data to automating routine tasks and providing personalized recommendations.


A recent study shows that customers who engage with ecommerce brands on social media are more likely to become repeat buyers and advocate for the brand to others. This highlights the importance of having a strong, customer-focused social media strategy for ecommerce businesses.

It is not uncommon for us to see store owners losing money on orders instead of making profit. A solid calculation is the backbone of a functional business model. ☝️