ScreenME

🎙️ New ScreenME Podcast Episode: Creating Memorable Fan Experiences Through Interactive Marketing

What do the German Basketball Bundesliga, German Handball Bundesliga, the ATP tennis tournament in Stuttgart, Intersport winter sports events at Stubai Glacier, and the Bergkirchweih festival in Erlangen have in common?

They are among the events and organizations that Kauri Spirit has helped engage audiences through innovative digital and hybrid experiences.

In this episode of the ScreenME Podcast, Ulrike Rohn speaks with Ulf Thaler, Founder and CEO of Kauri Spirit, about:

✅ The latest trends in hybrid fan engagement
✅ Interactive tools such as live quizzes, fan games, and QR-code activations
✅ Creating measurable value for sponsors
✅ His entrepreneurial journey from banking and corporate marketing to virtual events marketing

As Ulf explains, successful marketing today is not just about being seen—it is about creating experiences that people remember.

🎧 Listen to the full episode:
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/



🎵 Sound: Sangam Panta.

Entrepreneurship isn’t just for adults — children can think like entrepreneurs too.

In the latest episode of the ScreenMe Podcast, Ulrike Rohn talks with Olesja Rotar about how an entrepreneurial mindset starts early with curiosity, initiative, and the ability to notice everyday problems and take action.

Drawing from her work at Avatud Kool in Tallinn, Olesja shares how even first graders develop these skills through real-life projects. Whether it’s running a student coffee shop or solving practical challenges, the focus isn’t on profit it’s on learning by doing.

The conversation also touches on bigger questions: how to support children’s motivation, independence, and meaningful learning in today’s world.

🎧 Listen here: https://www.buzzsprout.com/2201922/episodes/19077559-33-before-startups-building-an-entrepreneurial-mindset-in-children-a-talk-with-olesja-rotar-avatud-kool-estonia
Explore all episodes: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

What does student entrepreneurship really mean today? 🚀

In the latest episode of the , Ulrike Rohn (Baltic Film, Media and Arts School) sits down with Anette Kairikko (Turku University of Applied Sciences) and Merle Levassor (Tallinn University) to explore how entrepreneurship in higher education is evolving.

This conversation goes beyond start-ups and business creation. It highlights student entrepreneurship as a mindset — shaped by creativity, collaboration, and the ability to navigate opportunities alongside studies.

💡 Key takeaways:
• What motivates student entrepreneurs today
• Challenges they face, including workload and burnout
• The role of mentoring and peer support
• How interdisciplinary collaboration fuels innovation
• Why universities need more flexible structures

Drawing on a recent Estonia–Finland collaboration, this episode offers valuable insights for educators, institutions, and anyone interested in the future of entrepreneurial learning.

🎧 Listen here: https://www.buzzsprout.com/2201922/episodes/18639972-32-student-entrepreneurs-and-entrepreneurial-mindsets-at-university-a-talk-with-anette-kairikko-turku-university-of-applied-sciences-finland-and-merle-levassor-tallinn-university-estonia
📚 Explore more episodes: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Available on all major podcast platforms.

🎙️ New ScreenME Podcast Episode ( #30) is out!

“Sync Happens – Building a platform for fairer music licensing”

In this episode, Ulrike Rohn talks with Kattago, co-founder of SyncHub and alumna of the BFM Baltic Film, Media and Arts School, about how music sync really works—and why licensing music for film, advertising, games, and other audiovisual media is still far more complex than it should be.

The conversation dives into platform thinking, trust and transparency in creative markets, and big open questions around AI-generated music, creativity, and ownership—and what all this means for the future of the music industry.

🎧 A must-listen for anyone interested in music tech, creative platforms, entrepreneurship, and rights management.

Listen our podcast: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

🎙 New Podcast Episode!
This time, Ulrike Rohn sits down with Ermo Säks – PhD researcher at BFM Baltic Film, Media and Arts School, part of the EXU team at Tallinn University, and a long-time TV producer & entrepreneur.

Ermo is one of those rare people who truly bridge academia and industry. With almost 20 years of entrepreneurial experience, he brings a grounded view into research and teaching — and in this episode we talk about why that matters right now.

🤝 Why cross-sector collaboration (academia + industry + public + third sector) is no longer optional
🇪🇺 How EU-level expectations are reshaping university engagement with society
🔧 Where collaboration works, where it struggles — and what could actually improve it

Drawing on FilmEU, WIRE by FilmEU, student entrepreneurship challenges and teaching at BFM Baltic Film, Media and Arts School, Ermo shares why entrepreneurship education is becoming essential in media and creative fields.

Some memorable quotes from the episode:
💬 “Media innovation doesn't happen in isolation — it happens when people from different worlds start building things together.”
💬 “Entrepreneurial skills are no longer optional in the creative industries.”
💬 “Universities have an incredible role in bridging research with practice — but we must build those bridges deliberately.”
💬 “Students don’t just need knowledge; they need the mindset to experiment and create impact.”

🎧 Listen on all major platforms & here: https://www.buzzsprout.com/2201922/episodes/18305409-28-translating-between-academia-and-industry-a-talk-with-ermo-saks-tallinn-university-s-bfm