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Really interesting article about the importance of localization in the modern business environment.

While most marketing managers are aware of the need to speak their customers’ language - how far are they willing to go to get it just right?

The success of global marketing is about much more than merely translating your website into three of four different languages. While translation ensures that your message makes sense, localization speaks to the heart. And speaking to the heart is the goal of any marketing campaign.

https://www.europeanbusinessreview.com/why-localisation-is-key-to-global-marketing/?__cf_chl_jschl_tk__=579c37287691f79222cedcf1f42f7995e17d609d-1576314131-0-AekckF2dgUpFBg0tuqzMwFazaqqGhF6lHzTofKJM8ZzUkw8n1YWGRxCE5lnkolY7gLf0JSIJARpebEPR-mQI67GcyTDBK-gXMrhOafWzTB7Lp2KM-yBmxh8eIbMgA6xeAUTYIFMr4j06kytqzd6nSeQUuGdgk4j_oC9bjP3UTcEhY1Vsd8BdjeXa3bZWpB0p9u1GwZhb7phzY0tEnkIe_uJk9IP-gvdXeebv_JQjW9Nf6CQvdM7mP3ECuRKlvU5046Ckt_RSK1GnPg-HtvfzbxQUUVIj9MIbEmKG0L4P22HUbuOwwIWhK4dWhcaV7C91rA

Why Localisation is Key to Global Marketing - The European Business Review By Christina Comben Any marketing campaign is geared to capturing the minds and hearts of its target market. In a globalised marketing platform, Christina Comben highlights how localisation, as an investment, is one that will definitely pay off in the long run.   If you want to increase sales, broa...