Customer Delight

Puh war ich aufgeregt! 😵‍💫🥶🤪

Vor ca. 3 Wochen war der stille Beta-Launch meines ersten eigenen Online-Kurses: die "Freelance Masterclass" hilft Freelancern bei ihrer Positionierung und Strategien zur Kundengewinnung!

Als Selbständige/r kennst du das vielleicht auch:
Du hast 1-2 erste Kunden und Freelancing macht dir Spaß. Aber wo werden in Zukunft systematisch Kunden herkommen? Wie kannst du sicherstellen, dass das Menschen sind, mit denen du arbeiten magst?

🤔 Du änderst deine Kommunikation bei jedem Pitch, in jeder Email, in jedem Post

🤔 Du drehst die Sätze 1000 Mal in deinem Kopf hin und her und bist am Ende vom Tag total ausgelaugt, denn: irgendwie gefällt es dir immer noch nicht

🤔 Wer ist überhaupt deine Zielgruppe? Eigentlich möchtest du dich da ja nicht einschränken... (Spoiler: solltest du aber!)

🤔 Du glaubst, "verkaufen" liegt dir ja sowieso nicht

🤔 Es ist schwer, die Motivation und Zeit für diese Themen zu finden, also lässt du sie "erstmal" links liegen...

In der Freelance Masterclass:
➡️ In meinem im Gruppenformat wirst du über 8 Wochen in wöchentlichen Live-Sessions via Zoom bei den relevantesten Fragen in diesem Zusammenhang begleitet und empowered 💪.

➡️ Wir erstellen gemeinsam deine Unique Value Proposition und die wichtigsten Marketingassets, die du während des Kurses sofort zum Einsatz bringst, testest und verfeinerst.

➡️ Die Gruppe aus ambitionierten Teilnehmern liefert dir dabei wertvolles Feedback, und da ihr euch nach den 8 Wochen ziemlich gut kennt, wirst du dich mit mit dem Thema Marketing & Verkauf nie wieder komplett allein fühlen müssen.

Meine Idee zu diesem Kurs wurde aus jahrelangen Workshops & erprobten Methoden mit Freelancern entwickelt.
Über 15 Zielgruppen- und Experteninterviews haben zur Verfeinerung des Programms beigetragen (vielen Dank an euch - you know who you are!).

Meine Beta-Gruppe aus vier Freelancern gibt mir aktuell viele 👍👍! (Glück gehabt! 😅) Gleichzeitig werde ich von dieser Gruppe extrem inspiriert und lerne jede Woche sehr sehr viel dazu, was in den offiziellen am 18. Juli einfließt.

Wenn du gerne selbst mehr darüber erfahren würdest, schicke mir am besten eine PN 💌 oder setz dich auf der Freelance Masterclass Website auf die Kontaktliste: https://customerdelight.thinkific.com/courses/freelance-masterclass 🙏

Hast du schonmal ein eigenes (!), digitales Produkt gelauncht und was waren deine Höhen und Tiefen dabei? Any Tips, für den kommenden offiziellen Launch für mich 😀?


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Vielen Dank für dein Interesse! Ich bin Melanie, und mit meiner Freelance Masterclass bringe ich meine Expertise aus der Erfahrung mit großen Unternehmen, wie z.B. Amazon, zu Freelancern. Damit möchte ich euren wunderbaren Fähigkeiten zu mehr Sichtbarkeit und Erfolg verhelfen.

Für den nächsten Kursstart am 18. Juli kannst du dich noch anmelden - sogar zum Early Bird Preis. Los geht's!

To turn random customers into loyal fans and a longterm revenue-stream, you need to win their hearts and trust. Your product content is embedded and told like a really good story.

You need a product content strategy, if you are selling products online and want to achieve this goal.

🔥 What is a product content strategy?🔥

Product content strategy is a sub-strategy, which is aligned with your company's vision and your overall marketing strategy, but focusses specifically on how to educate, delight, and support your audience with your product content e.g. in your own Webshop, in online-stores and on marketplaces. A core objective obviously is winning customers and increasing your conversion rates - yet sophisticated product content strategies are so much more than good direct marketing or ux copy. As so often, you have to understand the ❤️ of your customers to succeed.

Where should you start?

1️⃣ Who are your customers and which problems does your product solve?
If you are just starting, ideally you begin with a beta-phase or a minimum viable product and test, test, test. That way you will have a quick and steep learning curve as to what your customers seek. If we talk about existing products, you should have tons of information already, sometimes hidden in customer complaints, market research, customer surveys, web data (and I could go on and on).

2️⃣ What do you know about the market and your competitors?
Do you offer a brand new solution or are you entering a crowded market? What does your product different/better than the others? How can this be communicated in a way, that resonates with your clients?

3️⃣ Which channels do make sense for you, in what order?
Which digital channels respectively e-commerce platforms should be your priority to start with? If you plan to go international: which markets go first? There are many data points helpful to answer this question, but a relativ big one does go unconsidered by astonishingly many companies: which of those platforms will be most profitable for you, considering all efforts for handling including logistics and returns?

Of course, this is just a short glimpse into product content strategy. Watch out for my content in the next weeks if you are interested in this topic!

Do you have a product content hack to share?

Let's replace with 🙂

Melanie Hoffmann on LinkedIn: #customercentric #humancentric #categorize #humans #trust #relationships… | 13 comments "Let's replace " " with " "! Whenever we use abstract concepts, we try to make the world easier understandable and to … | 13 comments on LinkedIn

When I worked at one of the questions to reflect if oneself or somebody else did stick to a was to ask:
"When was the last time you changed something that added value to the experience of your customer, that the customer had not actively asked for?"

I love this question because it tells you if the consideration of the customer experience has become a habit instead of being a random, one-time reaction to a problem. I have a set of this and similar questions which I apply to myself and my client's businesses regularly.

When was the last time you did proactively solve a problem for business partners, clients, consumers or your friends and family?



Contini Lederer Hagmann Buhr

at the wrong place often keeps us from reaching our goals and can even keep us from moving at all.
When I started out to share content here on LinkedIn, this would often slow me down or block good stories from turning into posts completely. Through exchange with friends and colleagues I changed my perspective. I remind myself frequently:

🔥 Many people on Social Media don’t have much time to read, so posts do not need to be overly lengthy or deep. (There are other places and ways to show that kind of premium content, of course.)
🔥That being said, having a particular expertise often makes us blind to see that we are of course delivering valuable information to those who don’t work in the same field. Even or sometimes especially if we don't go into every detail.
🔥Mostly we are too and our work is likely better than we give ourselves credit for.
🔥Most of all: showing up authentically in a consistent way creates more trust and sympathy than 150% flawless work.

Up to now, this reflection served me very well.
In which areas do you run danger to fall into the trap of over-perfectionism?