Usercentrics

Hello? Anyone still here? 👋

We know it's been quiet lately, but if you follow us on other channels, you'll know we've been anything but slow.

Here's what we've been up to:

🐹 We built a human-size hamster wheel and took it to Advertising Week in London, where Chris Elsheikhi shone on stage and where we also hosted an evening with our partners.

📱 We came back to London for Business of Apps, where June Bolneo absolutely stole the show.

🗽 We moved into a bigger office in NYC (photos coming very soon, we promise).

🎤 And as we post this, we're packing our bags for OMR in Hamburg next week, where our CMO Adelina Peltea will be speaking at the Yellow Stage.

Never a dull moment at Usercentrics. See you in Hamburg? 👀

We’re really excited to share some big news with our Facebook community 🎉

We have acquired MCP Manager, a leading company in building critical AI infrastructure 🚀

Integrating MCP Manager into Usercentrics and our Privacy-Led Marketing Suite adds an essential layer of control for AI-driven systems. It helps companies manage how data flows into, between, and across AI models, tools, and agents.

In simple terms, MCPs make sure AI uses the right data, for the right purpose, at the right time ✅

💬 As our CEO Donna Dror put it: "AI is moving fast, and companies need a practical way to stay in control as they scale. With this step, we’re helping teams build AI that’s ready for the real world, responsible, compliant, and trusted by design.”

This acquisition empowers AI innovation without blind spots and gives teams clarity, confidence, and structure as AI agents and workflows become part of everyday business 🙌

We are proud to take a front seat in shaping the future of AI by bringing consent and data governance into the equation.

👉 Read the full announcement: https://brnw.ch/21wZ7x1

2025 is already behind us, but we closed the year with two highly anticipated product news! 🎉

1️⃣ Privacy Policy Generator for WordPress: Works seamlessly with all WordPress themes, translation, caching, and security plugins. WordPress users can now generate a compliant, up-to-date privacy policy directly on their website. Simple, fast, and no technical expertise required.

2️⃣ Cookiebot CMP App for Shopify: Consent management is now automated, easy, and fully compliant with GDPR and Google Consent Mode v2. Shopify users can handle consent effortlessly.

Can’t wait to see what’s next? Keep an eye on our monthly product news here on Facebook and follow our LinkedIn profile for day-to-day updates 👀

📊 Privacy isn’t just a legal checkbox, it’s driving growth. That's our motto.

Together with The Drum, we interviewed 200 senior marketers in the UK & US, showing that privacy is becoming one of the biggest competitive advantages in the digital age.

Here are some things you need to know:

✨ 77% of marketers say they’ve seen better performance after adopting privacy led practices.

✨ 88% expect privacy to be a core competitive advantage within the next 2 years.

✨ But 54% still worry that privacy regulations could slow growth.

✨ 86% say consumer trust is now essential to strategy, not optional.

✨ 40% admit they don’t clearly explain how they use customer data for AI yet.

📣 What this means: Consumers vote with trust, and marketers are finally recognizing privacy as a high impact tool, not just compliance.

Brands that earn consent and transparency are seeing measurable lift across brand and performance.

Check out the full report to find more useful tips from CMOs worldwide: https://brnw.ch/21wYth8