Exponential Interactive

Our VP of Product Management, Tim Sleath talks all things GDPR with Martech Advisor. Consent or legitimate interest? Which way did you go?

The Unintended Consequences of Relying on Consent with GDPR Following the updated privacy laws enforced by the EU parliament, websites are legally required to show their cookie policy notice - and many users are happily accepting these notices and giving access to their data as they log onto their favourite sites. Tim Sleath, Vice President of Product Manage...

How can big data help travel marketers move target audiences to become customers for life? Jim Johnson examines the motivations of key traveler personas.

How Hotel Brands Can Use Big Data to Connect With a Wider Range of Travelers Research offers insights into guest booking patterns.

Ever wondered what it's like to work at Exponential France? Read our latest blog article about our French office to get the inside scoop on hidden Parisian gems and mottos to live by!

Global Offices: Paris Edition « Exponential Blog Our “Global Offices” blog series features a Q&A each month with one of Exponential’s offices across the globe. For the month of January, we get up close and personal with Exponential’s French team in The City of Lights. If you ever get the chance to meet this spirited bunch, they might just ...

"There is no one-size-fits-all approach which is usually associated with more traditional media such as TV or press" Our UK Commercial Director, Nick King speaks with PerformanceIN about marketing metrics and the value of CPE. You can read the full article here:

Why Advertisers Need to Rethink the Metrics to Provide Brand Value Man first started standardising measurement of distance around the third or fourth millennium BC. Peoples in Egypt, Mesopotamia and the Indus Valley had the cubit, the length of the forearm to the tip of the middle finger, as their primary ...