Reynard Films

Berlinale & European Film Market – It’s a Wrap ✨

What a week.

EFM Beyond truly found its audience this year — and maybe even a new one.

The Immersive Zone was constantly full.

Producers, sales agents, financiers and creatives from the traditional film world stepped into VR — many of them for the very first time. And what started as curiosity quickly turned into serious conversations about workflows, budgets, distribution models and how to expand IP across screens.

One of the most powerful aspects:
EFM invited the 24 creators of the exhibited projects to Berlin. They weren’t just showing work — they were present, accessible, in dialogue. They answered questions, shared production realities, discussed monetisation strategies and broke down misconceptions about XR and immersive storytelling.

This direct exchange between the film industry and immersive creators was exactly what EFM Beyond set out to create:
Not a showcase.
A meeting point.

Across panels, workshops and informal encounters, the conversation around worldbuilding, game engines, cross-IP strategies and new business models felt timely and necessary. The intersection between film, games, animation and XR is no longer theoretical — it’s operational.

Seeing established film professionals seriously consider stepping into immersive formats was a highlight.

EFM Beyond proved that there is space — and appetite — for cross-sector collaboration at the market level.

Huge thanks to all creators, partners, speakers and everyone who stepped into the Immersive Zone with curiosity and openness.

We’re just getting started. 🚀