Creative Digital Strategy

Very interesting use of data to create relevant content for an audience...

http://gigaom.com/cloud/how-indias-favorite-tv-show-uses-data-to-change-the-world/

How India's favorite TV show uses data to change the world Satyamev Jayate, one of India's highest-rated television shows, is using data as a means to effect meaningful change. The show's producers are aggregating and analyzing the millions of messages they receive on controversial issues to do everything from planning future episodes to pushing for politic...

I really liked this article about the importance of strategy in an increasingly complex digital landscape. Thanx for sharing, Judith!

http://www.collings.co.za/2012/07/entering-the-ongoing-era-of-the-strategist.html

Brand Architect: Entering the Ongoing Era of the Strategist McKinsey management consultancy released a couple of papers in July which essentially said that in times of pervasive, ongoing uncertainty a company’s top management team needed to spend a lot more time, more often on strategy. Problem was that many...