Scentcommunication

In retail, customer experience is largely driven by visual and haptic cues. Yet scent also has a measurable
impact on perception and behavior – and is still rarely used strategically.

In our work, three approaches have proven particularly effective:

1⃣ Aligning scent and product

When the scent complements what is being sold, it can enhance product perception and positively influence
purchase decisions. For example, in a 2016 experiment featured in an ARD broadcast, we demonstrated that
the aroma of curry significantly boosted spice sales.

2⃣ Signature scent across all stores

A consistent fragrance across all locations builds familiarity and supports brand recognition.
Scentcommunication has implemented this concept for many brands including Babor, Deutsche Telekom,
Commerzbank or Roger Dubuis.

3⃣ Shaping atmosphere and dwell-time

A well-balanced scent concept helps reduce stress and increases the time customers spend in-store.
Lavender, citrus-based scents (such as orange or bergamot), vanilla and peppermint are among the most
studied aromas in relation to stress response and perceived comfort.

The development of brand scents is about much more than pleasant fragrances. A well-crafted, bespoke corporate scent captures the essence of a brand – its values, character, and heritage. It can translate a brand’s identity into an olfactory experience or even add a new emotional layer to it.

In developing signature scents, Scentcommunication draws inspiration from a brand’s real material world, for example production processes and raw materials.

At the same time, we rely on scientific insights into fragrance notes and their specific effects to convey a brand’s values and evoke emotions such as trust, joy, or relaxation.

Scents offer distinctive differentiation and sustained impact compared to other media.

From office environments enhancing performance and reducing stress, to lobbies conveying brand identity,
lounges fostering relaxation, or airline training optimizing response times – olfactory applications
demonstrate strategic versatility across sectors.