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We turn your brand into an acoustic experience. We are strategists, facilitators and designers. We think in terms of stories, pictures, motion, and sound. A brand is a living cosmos – that’s why we turn brands into a living experience for all the senses.
Happy Holidays! 🦜
26/11/2025
Siemens Sonic Branding: Innovation, orchestrated
Siemens is a true pioneer in Sonic Branding. Their first holistic sonic identity dates back to as early as 2002. We’ve had the privilege of working with them since 2016. Like no other brand, Siemens continues to evolve, and so does its sound. Most recently, it was featured at the Werner von Siemens Awards, where the company honours outstanding innovators and their contributions.
Our Creative Director Leopold Hoepner joined the preparations in Munich, where we adapted the Siemens composition for a chamber ensemble setting. The aim was to bring our guiding principle — “electronic mindset, acoustic performance” — into an expressive live interpretation, together with selected string and woodwind musicians.
Stay tuned: A making-of video documenting our work with Siemens and the orchestra will be released soon.
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