MoreSleep

Episode Hotels are building a revolution in hospitality. We partnered with a team of Georgian futurists to create the brand strategy and identity for a minimalist, tech-driven and digital hotel that offers a affordable luxury experience to design-loving travellers.

We developed the concept and naming 'Episode' after the idea that every traveller tells their own story. It is a scaleable name, allowing future properties to become part of a bigger series. The tone-of-voice stays true to Episode’s brand values, staying fresh, engaging, relatable, and naturally focused on their guests.

The visual identity embodies the brand’s storytelling role. If you take a closer look at the concept, it becomes clear that it’s completely tailored to our digital world. Check-in, gastronomic self-service, a hotel app, and above all, a quick “arrive” characterize this new approach to modern travel in the 21st century. Nevertheless, behind all action stands the personal, human interaction.

https://www.moresleep.net/work/brand-building-for-the-hotel-of-the-future/

In 2019, chef and James Beard nominee Kelly Whitaker opened BRUTØ restaurant inside Denver, Colorado’s Free Market marketplace. One of nine small retail spaces, prides itself on locally-sourced ingredients and heritage grains – the foundation of their menu, focusing on sustainability.
For this project, we came up with a design, logo, and menu.

BRUTØ’s branding brings to life their focus on elegant yet casual dining, and their modern menu of seasonal produce and market-fresh shared plates.

For this project we relied on our profound knowledge in the design and hospitality sector. The logo design is inspired by the rustic yet soft restaurant space, with its concrete and wooden elements. We developed the Ø wordmark to be strong yet elegant and independent. Just like the place it’s representing.

https://www.moresleep.net/work/bruto/

We have a huge soft spot for pizza! ORNO pizzeria is a young restaurant by Argentina’s Mezcla Gastronómia that reinterprets classic Neopolitan pizza with the finest local ingredients.

The restaurant proposes a vibrant new future for fast-food. Their modernist pastel interior is a chic and contemporary update on the Miami Art Deco style that’s the opposite of a traditional pizzeria.

We created and produced all collateral in the space, from exterior signage to stickers and pizza boxes, all the way to an easy to use website. It follows ORNO’s look and feel. A simple one-page design, showing what all the fuzz is about: a damn good slice to share with your friends. If you ever find yourself in Buenos Aires, Argenitia you seriously have to go!

https://www.moresleep.net/work/orno-branding/

The new Puro Warsaw's rooftop bar Loreta Bar opened its doors just in time for the summer of 2019 to hit the Polish capital. Our brand identity embodies the spirit of the bar's bright and modern ambience, while the name, also conceived by MoreSleep, helped Loreta rapidly become a hotspot for Warsaw's coolest socialites.

Bold colors and cursive typefaces helped us build a sense of fun and play in Loreta’s identity, while maintaining the spirit of elegance and individuality that characterizes PURO Hotels.

Loreta's Rosé-inspired cocktail menu, coasters and collateral made our identity concept tangible, serving as chic accessories to the midcentury modern and tropical influences of the bar's interior.