Datamonk

R vs. Python: The Data Science Wars - Dataconomy http://buff.ly/1JX4pLR

R vs. Python: The Data Science Wars Choosing the right language for data analysis can be almost as complicated as actually learning the language. For many reasons, R and Python are two of the most popular: R is often praised for its

The scale in which Programmatic advertising has been adopted in the last five years has allowed it to reach a level of sophistication with which brands in all industries can find programmatic solutions to their advertising needs, be it mobile, video, native, TV, and even wearables. Here we focus on the developments in the mobile programmatic space, based on OpenX’s study, the ’2014 Global Programmatic Insights Report’. Take a look at different types of advertisers, mobile audiences, ad formats and buying and selling models, their influence on mobile programmatic in 2015.

Infographic: Mobile Programmatic: A Breakdown of 2014 The scale in which Programmatic advertising has been adopted throughout the last five years has allowed it to reach a level of sophistication that now lets brands in all industries to find programmatic...

Datamonk Blog - Infographic: How-To Guide: Getting Clicks On Your Mobile Ads

As Smartphones become a more integral part of consumer’s lives every day, app data offers marketers precise targeting and possibilities beyond the bounds of relevance and saturation. We used PricewaterhouseCooper’s Consumer Intelligence Report and Adweek’s visual representation as an inspiration to create this basic guide to understanding user behavior, to inspire you to create an ad that helps you achieve your optimization goals without sacrificing user experience.

http://buff.ly/1J6Y4cR

Datamonk Blog - From Physical Data To Digital Insights: The Ultimate Marketing Campaign

Whether consumers are checking in on a restaurant or scanning a product, every mobile activity produces data. Now that our Smartphones are our most loyal companions, Mobile is no longer a just type of device, but a transformation: The internet now moves with us almost as an intrinsic part of our everyday lives. Optimizing campaigns with this new data offers unprecedented, precise targeting capabilities and possibilities beyond the bounds of traditional marketing.

http://buff.ly/1xQ6sqo

Transforming Physical Data Into Digital Insights Whether consumers are checking in on a restaurant or scanning a product, every mobile activity produces data. Now that our Smartphones are our most loyal companions, Mobile is no longer a just type of...