Blue Scope
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In close cooperation with our clients, we develop and implement communication and brand strategies and give physical shape to their ideas. Blue Scope provides clients with a full range of services: design, consulting, implementation.
14/09/2021
From the Archive:
IAA Frankfurt am Main 2009
MORE THAN A NEW DIMENSION - STAGING CARS IN MOTION
A first worldwide: over the course of two weeks, products were presented by being driven on a 300m-long circuit in a trade fair hall – this innovative driving activity was the highlight of the International Frankfurt Motor Show (IAA). The press conference and live shows made full use of all 10,000m2 with exhibition areas for an emotional and engaging experience for over 800,000 visitors. The design was awarded a Silver Lion in Cannes and receives many other awards. The successful concept was retained until 2015.
Scope of work: Trade fair stand design, media event, brand and product experience at the Frankfurt Motor Show (IAA), 2009: Concept design, planning and implementation for BMW AG.
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