social networks. In its simplest terms, all what people are writing in the web is called Content. We select sources by subjects, we filter and value (directly or indirectly), we produce the same content again in a different way , and we share and discuss it with others. Headwalk like to create an instrument and a network to implement this procedure of elaborating these immense amounts of information effective and simple. To outline: distribution and aggregation of information
Informationen today is distributed in an infinite variety of sources with different location, form, use, application and typology. So each of us creates inside of the internal network world a joint, structured and accustomed source directory, often with personal online tools (bookmarks and aggregators) additionally shared in social networks, forums and blogs. This network is a continuum of information day-to-day mirroring our current information stream. This procedure provides to many users the certainty of the appropriate information source, but this is not the case. Rarely we reach the direct source for the chosen topic but we use systems or search engines, we follow links, and take advantage of the possibilities offered by networks populating the web with the intention to share and spread information. The first objective of Headwalk is to simplify access to information and derive maximum benefit for the user by selecting and providing best content from original sources. This aspect oversteps among others the kind of processing and administration of content even in social networks. Initially Headwalk will customize access to feeds and API, creating in this way a new kind of 'normal' content for a certain group of privileged people, who'd like to call up any kind of deposited content targeted from everywhere. The talk is of quick access to filtered real content, to guarantee optimal use behaviour. With regard to multimediality Headwalk will enable the integration of any kind of audio and video contents according to the individual channels of users. For this purpose we will use standard web technologies like Ajax to display content and best expressive video messages simultaneously (e.g. subject euro crisis – add video and podcast from channels). Therefore we will develop a completely new interface, to provide our customers simple and effective the relationship between effectiveness and innovation. To select: information overload and availability of content
Fortunately with the internet we have at our disposal a channel, where everyone can freely and independently express themselves, and the diverse views and opinions are immediately accessible for everybody. Even if you are in the net on the way and take a look at the diversity of information, you might have some doubts about some sources, where decisions are made according to editorial and commercial criteria, but have little space for real content, so originality suffers too. They sell to us rather headlines instead of content, instead to conduct investigative research. This is where the citizen journalism gets involved. With citizen journalism are given more credibility news sources, which can be found in the stream in newspapers and publishing companies all over the world. Often is the only source of a free and independent journalist, (e.g.: a witness Iran-Iraq-conflict) in a European (Spiegel) or US American (NYT) Newspaper hard to find, whereas in the hidden censorship of information overload this only source (content) gets lost. Though the right information could be right here, even posted (Twitter), but this information too gets totally lost in flood of mass media and reporting, unless by accident a major publishing company takes notice. Information overload or in other words mass information are best red herrings to manipulate the broad majority of the readers and distract them from the original source. Such a thing is called disinformation and is put into practice frequently by certain countries and their intelligence services, particularly in European democracies. Therefore it is important that everyone tells his own story to the public at large, real in contrast to the censored, tight editorial defaults of major publishing companies, disproves them in the individual Channel on Headwalk and makes it available to other users and people via search engines and social networks. Here also headlines of news papers get new competitors – we call this uncensored citizen journalism.; Here one can making friends only with subjects and content. Therefore, if you are interested in the topic of the euro crisis and you write about this, will Headwalk propose to you similar articles and results from other users. In this way many people can take position to a topic and network, perhaps even become friends.