NOYZ R UZ

WITNESS THE FITNESS

Last summer we created a 360° OOH campaign for the Berlin Marathon - a mission to claim the city and to support everyone involved: runners, athletes, die-hard sporties and even the friends of friends who got dragged into the hype.
While the officially sanctioned brands were busy taking center stage along the route, we took a slightly alternative approach.

Over several long and hilarious nights we painted bridges, stickered up staircases, bombed tunnels, trains, stations, and shuttered storefronts - turning the city into a NIKE playground along the route for all participants.

Huge 1UP to our entire crew, who worked their asses off day and night to make a statement that couldn’t be ignored.

Client: NIKE
Agency: Wieden & Kennedy / MUTANT
Production Company: OMEN Berlin / NOYZ R UZ
Director: David Mohn
EP: Jens Gröger
Producer: Keshia Luna Biedermann .luna.b
Production Manager: Dorian Mazurek .dieter
DoP: Franky Weber
Editor: Ole Wiedemann .wiedemann
Colours: Jan Schöningh
Music: Michael Fakesch