NEOBERLIN SALON

Shampoo before coloring? Totally unnecessary.
Wrong – it’s actually crucial.

A gentle cleansing shampoo before a color service removes oil and product residues that can act like a barrier. And trust me, that’s the last thing you want if you’re aiming for vibrant, even results.

The science behind it: A balanced pH (around 4.5–5.5) helps prep the cuticle – not too open, not too tight. That means the color penetrates properly and lasts longer.

So no, it’s not just about feeling fresh. It’s chemistry, 🥰.

What’s your go-to shampoo? Volume, hydration, detox? Drop it in the comments!

Dale .clrk is doing highlights.
Like, get-into-it highlights.
Golden tones. Bold streaks. Soft shimmer. Yeah, that kind.

Are you in? Or still thinking about it?