BOOMMM

BOOMMM 💥 The year starts with the international trade fair for experiental marketing in Dortmund - the BOE INTERNATIONAL. Don't miss the session "Smart Content Creation for Events" with Melanie on January 18th at 2 p.m. on the DIGITAL & EVENTS STAGE in Hall 7. See you!

Keep it smart and simple. I am a huge fan of the KISS principle – especially when it comes to social media content creation.

This time we made a photo shooting with the founders of the consultancy Komplexitäter. They said: “We dislike acting in front of the camera”. That’s why we decided to make the photo shooting in an environment which makes them feel comfortable (their own office). And with a minimum of crew members (my trainee Sophia and myself). The result: We shot more than thousand great photos in less than 3 hours. Thus, we pre-produced the visual material for their social media posts of the coming year. And we all had enormous fun.